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Are Octopus Energy Any Good? Why Spend Your Money with Them When Prices Keep Rising?

Energy prices are continuing to rise, leaving many questioning whether they should switch suppliers and who they can trust. Octopus Energy has emerged as the number one energy supplier in the UK, surpassing British Gas, not because they have been around the longest, but because they genuinely care about their customers and fight for a fairer, greener energy system.

Written by: Sarah Chambers

Are Octopus Energy Any Good?

If you’re searching for “Are Octopus Energy any good?”, the short answer is yes—and here’s why:

Customer-first approach – They provide transparent pricing, excellent customer service, and no exit fees.
Fairer tariffs – They offer competitive, flexible tariffs that allow customers to switch if a better deal comes along.
Investment in renewables – They actively drive the transition to clean energy, reducing dependency on expensive fossil fuels.
The industry leader for innovation – From Agile tariffs to smart energy solutions, Octopus is pushing for smarter, cheaper energy for everyone.

Octopus Energy is not just another supplier; they are a company that has reshaped the UK energy market by prioritising fairness and sustainability.

About Me

I’ve been an Octopus Energy customer for several years, having previously been with British Gas for nearly two decades. I didn’t switch because prices were going up, back in 2018 prices were quite stable and competition was abundant. I switched because I wanted to see real change in the fight against the climate crisis. At the time, Octopus stood out, even as a start-up, for their commitment to renewables, innovation, and fairer pricing.

Since switching to Octopus, I’ve experienced firsthand how transparent, customer-friendly, and innovative they are. Their emails and online tools helped me engage with my energy usage in a way I never had before. As someone who now owns solar panels, battery storage, and an electric vehicle, I’ve seen how Octopus’s commitment to renewable energy directly benefits customers who want to save money and be greener. (I didn’t own these before switching!)

I’m passionate about helping people understand their energy options and make informed choices about their suppliers. That’s why I write about energy, breaking down complex topics like tariffs, price caps, and renewables into simple, accessible information. So many people struggle to understand their energy bills and I like to help simplify prices where I can.

What’s Happening to Energy Prices in April 2025?

The energy price cap is increasing from 1st April 2025, marking the third consecutive rise. The average increase across the UK is 6.4%, but regional variations mean some areas will see even sharper rises:

In South Wales, electricity unit rates are up 11%, while gas has risen by 8%.
The standing charge for electricity in some regions has decreased (e.g., by 19% in South Wales), but this doesn’t offset the higher unit rates for those with a busy household or high energy usage.
Low energy users might only see a 2-3% increase, but for those who pay around £150 a month or more, the increase will be far higher than 6.4% due to increased unit rates.

Here is an example of how prices will change on the 1st of April 2025 in South Wales under the April 2025 Energy Price Cap compared to the January 2025 Energy Price Cap.

Energy Type	Standing Charge (Per Day)	Unit Rate (Per kWh)
Electricity (South Wales)	51.79p (⬇️ 19% from 64.10p)	27.61p (⬆️ 11% from 24.85p)
Gas (South Wales)	32.81p (⬆️ 3.1% from 31.82p)	7.12p (⬆️ 8.9% from 6.54p)

Octopus Energy customers have options: they can fix their rates at the January 2025 rates with no exit fees, meaning they have the flexibility to switch tariffs if prices drop later in the year. You can check the regional prices on the Ofgem website.

Why Trust Octopus Energy?

Many people are frustrated as energy bills keep climbing, making it difficult to know where to turn. But the reality is, without companies like Octopus Energy leading the way, we would be in a vacuum where the voices demanding change would be diminished.

Even though energy costs are high across the board, Octopus Energy actively fights for better pricing structures, ensures that customers get fairer deals, and invests heavily in renewables to break the cycle of gas-dependent price hikes.

@sarah_go_greenHow @Octopus Energy customers have saved money this winter. Even with April Energy Price Cap increases. #moneysavingtips #energybills ♬ original sound – sarah_go_green

How Octopus Energy Stands Out

Unlike traditional suppliers, Octopus doesn’t just follow the industry they challenge it. Their customer-first approach is what sets them apart:

No exit fees – You have the freedom to switch if prices change.
Transparency – Clear and open communication about market trends and pricing.
Renewable investment – Pushing for more homegrown energy to make bills fairer.
Fairer regional pricing – Actively working to end unfair regional price differences.

Why Do Energy Prices Keep Rising?

Many consumers feel trapped in an energy system where prices seem to only go up. The truth is, that energy prices are still dictated by global markets, despite the UK producing more renewable energy than ever before.

Why is electricity pricing still linked to gas?

Gas-fired power stations set the marginal price for electricity, meaning even cheaper renewables are priced higher than necessary.
Most of our energy bills are tied to gas prices, keeping costs artificially high.
Shutdowns of wind farms – Instead of using the energy produced, the UK often pays wind farms to stop generating, leading to wasted energy and unnecessary costs.

The UK Must Take Control of Its Energy Security

The volatility of global energy markets should not determine whether we can afford to heat our homes. The UK must take control of its energy security and invest in renewables that are not dependent on global gas prices.

Octopus Energy is actively pushing for more regional renewable networks, so areas generating wind or solar power can benefit directly from lower prices, rather than relying on outdated, expensive distribution models.

Greg Jackson, founder of Octopus Energy, said: ‘Either Britain sticks with an outdated pricing system that leaves consumers exposed to skyrocketing bills, or adopts zonal pricing and saves over £4billion a year.

The Case for Energy Market Reform: Why Consumers Are Paying the Price

Greg Jackson, CEO of Octopus Energy, recently highlighted a staggering £100 million cost to billpayers just to turn off wind farms in a single week. This is a direct result of market inefficiencies, where clean, cheap energy is being wasted due to outdated grid pricing structures. The solution? Locational pricing would encourage the use of renewable energy closer to where it’s generated, reducing waste and lowering costs for consumers. However, large energy producers oppose these changes, as the current system allows them to profit while consumers foot the bill. Octopus Energy is leading the charge for reform, advocating for a system that prioritises fairness, efficiency, and lower energy bills for households.

We need market reform to stop relentless price cap rises.

It cost billpayers £100m to turn off wind farms in the last week.

No wonder generators don’t want locational pricing.

This isn’t Octopus vs incumbents, it’s consumers vs producers.https://t.co/IxVWM0911Y pic.twitter.com/eiAII3jE5p

— Greg Jackson (@g__j) February 25, 2025

Why Spend Your Money with Octopus Energy?

With so much uncertainty in the energy market, Octopus Energy is one of the few suppliers actively working to change the system for the better. Even if you’re not a customer, their influence is helping drive industry-wide reforms.

Why customers choose Octopus Energy:

They’re customer-first – Clear, fair pricing with no hidden fees.
They fight for change – Advocating for a better pricing structure for UK households.
They invest in renewables – More clean energy means lower long-term costs.
They offer flexible tariffs – Options to fix rates but switch if prices drop.

Final Thoughts: Should You Switch to Octopus Energy?

If you’re considering whether to switch to Octopus Energy, the answer is simple: they care, and they are fighting for fairer energy for everyone.

Even though energy prices are rising across the board, Octopus remains one of the most transparent and customer-friendly suppliers. Their investment in renewables is a long-term solution to breaking the cycle of high gas-driven costs.

Act now and take control of your energy costs before prices increase further. Check Octopus Energy’s latest tariffs to see how they compare to your current supplier and join a company that’s working for real change. I have a dedicated post to the most recent tariffs for new Octopus Energy customers.